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A Simple Brand Identity for A Complex Service Offering
A Simple Brand Identity for A Complex Service Offering
Synergy is the creation of a whole that is greater than the simple sum of its parts. Synergies in the world of loyalty marketing was the aim behind Weeve, a unique service offering from Creative Solutions Ltd. A young and energetic company based out of Trinidad & Tobago, Creative Solutions believes strongly in the power of relationships and engagement for marketing.
Krayd joined Creative Solutions and Weeve to create a unique brand identity that with simple imagery showcases the company’s culture, faith and belief in the power of different parts coming together to form a powerful ecosystem.
KRAYD WORKED VERY CLOSELY WITH THE LEADERSHIP TEAM AT CREATIVE SOLUTIONS LTD. TO UNDERSTAND THE PHILOSOPHY AND VISION BEHIND WEEVE.
We understood from the team their vision of having several inter-related components and bringing them together under one application which provides a seamless experience. The product is relevant to both retailers and shoppers.
The key message that the team behind Weeve wanted to deliver was the coming together of its different elements, as well as a brand and symbol that people could trust. Krayd worked on this in two key directions – symbolism of connections through weaving patters and/or lines and circles, as well as continuity based imagery through the use of the letter “W”, the strongest alphabet of the brand.
Having understood the key philosophy behind the Weeve brand and its weaving pattern, Krayd was able to design multiple design and branding elements based upon, and at times extending the brand’s symbolism.
We designed the logo, branding collateral and stationary, corporate website design, and mobile application UI for Weeve.
Through this engagement, Weeve was able to create a unique brand that expresses its essence in terms of design and colour,and also got to extend the branding to all the channels through which the customer views them, including their much important application on which the entire functionality is based, as well as on the website.
It was our pleasure working with the Krayd team. They worked great with deadlines and captured what we wanted for our brand.
We felt that Krayd had our best interest at heart and would be pleased to continue working with them on future projects.